BTS Jimin's Impact on Promoting Korean Culture and Language to the World
Jimin of BTS has been promoting Korean culture to the world, including Hangeul and Korean products such as citron tea. Last year, he posted about drinking citron tea on Weverse, which led fans around the world to search for 'yuja tea', the English word for citron tea. As a result, interest in the keyword 'yuja tea' on Google search reached 100%. Fans also purchased products with the Korean word 'Yuja' written on it, thanks to Jimin's influence.
In addition, Jimin's use of the Hangeul word 'Sobok Sobok' in the lyrics of his song 'Christmas Love' became a hot topic and spread the excellence and beauty of Hangeul to overseas fans. His influence has led to fans expressing their support with affectionate Korean comments in recently released YouTube behind-the-scenes videos.
Jimin's global popularity and influence have made him a representative of national prestige and an icon that causes positive changes, promoting Korean culture to the world. In fact, according to India's ED Times, Jimin is a favorite singer among Korean language students in India, and has led the Korean learning craze in the country.
